We are very proud to be a member of the Insights Association, our industry’s leading organization representing the world’s leading producers of intelligence, analytics, and insights defining the needs, attitudes, and behaviors of consumers, organizations, and their employees, students, and citizens. Launched in 2017, the Insights Association was formed through the merger of two organizations with long, respected histories of servicing the market research and analytics industry: CASRO (founded in 1975) and MRA (founded in 1957). ComEngage has been a member organization since 1989.
The Insights Association recently updated the organization’s Code of Standards and Ethics for Market Research and Data Analytics to better reflect what is happening in the environment in which we conduct research and the mechanics of modern data trends. As a member organization, we are required to adhere to these standards.
This Code has four overarching principles:
- Respect the rights of data subjects.
- Be transparent about the collection of personal data or PII, do so only with consent, and ensure its confidentiality and security.
- Act with high standards of integrity, professionalism, and transparency.
- Comply with all applicable laws and regulations.
As you think about the companies with whom you partner, we encourage you to review this Code of Standards and Ethics for Market Research and Data Analytics and ask your research partners some hard questions about what they are doing to align themselves and you with these four overarching principles. Finally, while there is no requirement to be a member of this organization, members are generally at the forefront of the industry and are working diligently to advocate for the value of research and insights, promote and protect marketing research in legislative, regulatory, and judicial forums, and improve the image of marketing research before the general public and business communities to boost respondent cooperation and the acceptance of marketing research.
Chief Engagement Officer