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Jefferson County Library District – Community Needs Assessment 2022

Thought TankBy KDMC Marketing December 13, 2022

“In 2022, the Jefferson County Library District (JCLD) contracted with ComEngage.us to conduct a needs assessment survey of residents within its service area. Building on the District’s recently revised Vision, Mission, and Strategic Plan, the survey captured data aimed at answering the question, “What does our community need to thrive and be empowered by knowledge?”…

Gone With the Wind: Changes in the Insights World

Thought TankBy KDMC Marketing November 2, 2022

In January 2020, I attended the Insights Association CEO summit in Miami, Florida. The summit is designed for C-level executives (CEOs, CFOs, COOs, presidents, business owners, etc.) of small to mid-sized marketing research companies. It provides the opportunity for openly sharing insights, challenging current thinking, and expanding knowledge to tangibly strengthen the industry and participating…