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Rebecca Elmore-Yalch

Founder

Rebecca brings more than 30 years of experience solving complex problems in challenging marketing research projects. She is a recognized leader in public policy and social research related to transportation, the environment and energy, government performance, and Postal Service operations. Rebecca holds a Bachelor’s Degree in Journalism and Mass Communications from the University of Minnesota and an MBA with a focus on marketing and statistics from the University of Washington.

WORK PASSIONATELY

Rebecca’s favorite moments are when we see key research findings open eyes and generate action that makes a real difference.

THINKS CREATIVELY

Rebecca’s newest innovation is the development of a Goodwill Index that transportation agencies can use to improve their relations with the community and their riders.

LIVES / WORKS HARMONIOUSLY

Rebecca is a native Seattleite who has watched this magical city transform into an international hub for culture, research, and technology. She lives in downtown Seattle and along with Bentley, her Goldendoodle, she easily gets in her 10,000 daily steps!