We are very proud to be a member of the Insights Association, our industry’s leading organization representing the world’s leading producers of intelligence, analytics, and insights defining the needs, attitudes, and behaviors of consumers, organizations, and their employees, students, and citizens. Launched in 2017, the Insights Association was formed through the merger of two organizations…
On Monday, September 27th, 2021, there was a memorial tribute to Thaddeus H. Spratlen, professor emeritus of marketing at the University of Washington Foster School of Business, and someone I was lucky to call a friend and mentor. Thad was a quiet but significant contributor at the Foster School, a trailblazing Black business educator, always…
Launched in 2019, ComEngage is built on Northwest Research Group’s 30 plus years of experience in public sector research. I’m the newest member of the team, though I have over 20 years of wide-ranging experience in the field. Based on that experience, two key elements of the ComEngage business model appealed to me most strongly…
At ComEngage we believe in quality over quantity, that more is not better, better is better. We’ve gone into depth on this in our post The Essential Baseline. For the quick notes version, check out our video on the topic:
Hello! I’m Kathleen, the newest member of the ComEngage team! I’m thrilled to join as a Research & Engagement Associate. My background is in anthropology and social research, and I have spent most of my career working in evaluation for nonprofits and museums. With my background and love for qualitative research, I will be particularly…
Nathan Wiggin, our Chief Solutions Officer, recently gave a presentation about the necessity of accessible online surveys at the 2021 Sawtooth Software Conference. Every year many researchers and insights professionals submit papers to present at the Sawtooth Software Conference. A selection committee carefully reviews and selects papers that fit best within the conference to ensure…
We at ComEngage are proud to be celebrating our 2nd Anniversary. We are very excited about everything we have accomplished over the past two years and look forward to continued success as we move forward to an even better and brighter future. Thank you for joining us as we celebrate this milestone! ~ Your Team…
In our last post, we briefly discussed survey best practices to ensure high quality data when conducting community surveys and introduced you to our Essential Baseline survey. Here we will discuss tools to add to your research and engagement toolbox to take your insights to a deeper level.
Adding conversations to your toolbox is a new option. ComEngage is about opening, building, and maintaining a “dialogue” between you and your community. It provides you with a means to stay abreast of ever-changing opinions, needs, desires, and behaviors.
All too often we see community surveys that are, to put it bluntly, way too long. How long should you expect your typical survey respondent to focus specifically on the survey? The short answer— “not very long.” Researchers generally agree that the average attention span of American adults is 20 minutes or less.
We Started with Five Questions That Result in One Powerful Rating We’ve Made it More Powerful with the introduction of the Simple Six. This year, 2020, when we updated our annual Benchmarking Survey and finished the development of ComEngage’s core products and services, we decided to add an additional and frequently used question…